Peter Vermaercke

I work as a strategist at In The Pocket, a digital product studio based in Ghent and Leuven. Previously I worked at Namahn as a UX designer. I graduated from Ghent University in Communication Science with a master thesis on codes of conduct for bloggers.

My work is always human-centered because I believe a product’s design should start from the people using it. The world is full of clutter and badly designed products. My goal is to help people do great things through meaningful design. I like complex, challenging projects where design can have a big impact on the wellbeing of the people using it.

Clients include Barry Callebaut (food), Upgrade Estate (student housing), ADB SAFEGATE (aviation), EVS (video production), the Federal and Flemish Government, BNP Paribas Fortis (banking) and the Council of the European Union. Some of the work I'm most proud of is ITRIS, a tablet for the train managers of NMBS/SNCB Belgian Rail. You can find more projects under work.

I travel the world with my camera. Videography and photography play a big role in everything I do. I was the in-house videographer for EuroIA, one of the nicest Information Architecture & UX conferences.

You can follow my thoughts on design, coffee, cooking, photography and climbing here as well as on Medium.